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Practice Marketing Essentials Course

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Practice Marketing Essentials Course

Details

Organization / Poster Name
Clinic Growth Academy
Dates
Beginning September 1, 2024
Organization Website
https://www.clinicgrowth.academy/
Opportunity Location
Online
Opportunity Cost
$349 ($50 discount for AAP members from $399 regular price)
Opportunity Description
Practice Marketing Essentials Course
Building a practice and running a clinic requires so much more than health care excellence. Practice marketing is key, and it can be tricky to decipher all of the marketing jargon and focus on what really matters.

The Practice Marketing Essentials Course for Health Professionals was created to help. With this course, discover effective strategies for clinic owners and healthcare professionals to boost their appointment bookings quickly, independent of relying solely on outsourcing to a marketing agency, even for those who are new to running a practice.

The course explores various marketing strategies aimed at attracting patients to your practice. It provides insights on developing a concise marketing plan and delves deeply into five key topics crucial for effectively generating new patients. These topics can be complex and challenging to grasp without proper guidance to simplify.

Learn more about the Practice Marketing Essentials course…
https://www.clinicgrowth.academy/practice-marketing-essentials-for-health-professionals

Special Offer for members! Receive this powerful 6-module, 10-hour course for $349 (regular price $399).
Click here to receive your discounted member pricing
https://www.clinicgrowth.academy/offers/nfDo7FTv

Ideal Training for new graduates, experienced practitioners, clinic owners and internal team members supporting clinic marketing.

Have questions? Want more information? Review the Course FAQs and/or Contact us and we will be happy to help!
https://www.clinicgrowth.academy/practice-marketing-essentials-for-health-professionals#faqs
https://www.clinicgrowth.academy/contact
About The Organization
Here is a note from the Clinic Growth Academy founder, Scott MacIntosh.

Hello, I'm Scott MacIntosh. I started Second Spring Digital in 2019 to help health clinic owners like you build confidence and grow your practices. Since then, we’ve helped over 150 businesses succeed using consulting, marketing and training.

Now, with Clinic Growth Academy, I'm sharing what we've learned through training classes just for health professionals. My goal is to help you get the business skills you need without spending a lot on consultants and marketers.

I want to make business, marketing, and tech affordable and easy for health clinic owners and professionals. That’s why we’ve turned our proven methods into simple training classes at Clinic Growth Academy.
Additional Information
Visit us online at https://www.clinicgrowth.academy/
See our Physiotherapy Training page at https://www.clinicgrowth.academy/physiotherapy-training
How To Join
https://www.clinicgrowth.academy/offers/nfDo7FTv to claim your exclusive offer as an AAP member.
Find a Physio Directory
Launching Soon!

Alberta physiotherapists and clinics, ensure you’re listed in the upcoming ‘Find a Physio’ directory. Connect with Albertans in need of your expertise. 

Already an AAP member? Log in and add your listing. 

Not a member? Not a problem. Log in with your guest account or create a guest account today.

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Find a Physio

Welcome to Your AAP Guest Dashboard

Hello and welcome to the Alberta Association of Physiotherapy (AAP) guest non-member community! You’re now part of a platform that connects you directly to Alberta’s physiotherapy professionals and clinics. Let’s get started on maximizing your presence.

Getting Started

1. Set Up Your Account Profile

Your first step is to visit the My Account page. Here, you can set up your account with a name, logo, or photo to represent you or your clinic. This profile is where you’ll manage all your listings, from job postings to professional development opportunities.

Remember, a detailed profile increases your visibility and effectiveness across the AAP community

2. ADD YOUR 'FIND A PHYSIO' LISTING

Next, let’s ensure you’re discoverable in our ‘Find A Physio’ database (launching soon!).

  1. Get Started: Select ‘Create a Physiotherapist Listing‘ in your Guest Non-Member Dashboard and opt for the free non-member plan. Ensure your practice stands out by accurately completing your form. Be sure to complete as many of the fields as possible, including conditions treated, treatment types, languages, etc. The more information included in your listing, the more likely you are to be found by Albertans needing your services.
  2. NOTE: Please make sure you’ve added your location on the map. If you don’t want to list your physical address, you can list your postal code and primary city (or just the city). 
  3. Clinic Listings: While completing your Physiotherapist profile, you’ll have the option to link your profile to the clinics where you work. Our database already includes many clinics across Alberta, aiming for comprehensive coverage. If you’re part of multiple clinics, you can link each one to your profile for broader visibility.
    • Missing Clinic? If your clinic isn’t listed, encourage the clinic owner, director or manager to create their guest account and submit their listing. Be sure to include critical information like conditions treated, treatment types, business hours and more. 
  4. Claim an Existing Clinic: If your clinic is pre-listed, take a moment to claim it. Personalize your clinic’s profile with specialties, treatment types, business hours, logos, and photos. A robust profile increases your clinic’s visibility, helping Albertans find the right care quickly and easily. To claim and take ownership of an existing Clinic listing find and open your clinic listing, click on the ‘Claim’ button at the bottom of the listing and follow the prompts.
  5. Complete Your Listing: Submit the form and and you’ll be taken to checkout. There is no cost for creating your physiotherapy or clinic listing. Complete checkout for free and publish your listing. 

Please Note: The Find a Physio Directory is launching soon! Although the search function is currently under refinement, completing this step will ensure you’re visible in our database as soon as it goes live.

3. CREATE YOUR other LISTINGS

Job Board: Reach over 3,312 physiotherapists with your job postings, up for 30 days. You can renew your listing as many times as needed. To get started, Add a job board listing.

Marketplace: Utilize our marketplace to sell services or equipment, or post about available office space. Renewals available. Get started selling in the marketplace.

Professional Development Opportunities: Share your courses or workshops for 30 days, making it accessible to a wide network of professionals. Listing renewal is available. Publish your Professional Development Opportunity.

To publish your listing, follow the prompts and fill out all fields comprehensively. Paid listings will prompt you for credit card payment. Some postings may require AAP administrator review or approval before being published.

MANAGE YOUR LISTINGS

You can return to your profile at any time to update, revise, or renew your listings. Staying active and current amplifies your reach and engagement within Alberta’s physiotherapy community.

By following these steps, you’ll be well on your way to leveraging the AAP platform to its fullest potential, connecting with a wide audience of physiotherapy professionals and clinics across Alberta.

Welcome to your AAP Member Portal

Hello and welcome to your Alberta Association of Physiotherapy (AAP) member community! You’ve taken a significant step in advancing your professional journey. We’re thrilled to have you on board.

Getting Started

1. Set Up Your Account Profile

First things, first! Your first action is to visit the ‘My Account’ page. Here, you can personalize your profile, ensuring your fellow physiotherapists and potential clients know who you are. Add your profile photo and contact information. This is the profile that will be linked to your listings (job board, marketplace, etc) as well as the community forum.

A complete profile is key to making the most of your membership.

2. Add Your 'Find A Physio' Listing

Next, let’s ensure you’re discoverable in our ‘Find A Physio’ database. Please Note: The Find a Physio Directory is launching soon! Although the search function is currently under refinement, completing this step will ensure you’re visible in our database as soon as it goes live.v89vvv9cis8 don!).

  1. Get Started: Select ‘Create a Physiotherapist Listing‘ in your AAP Member Dashboard and opt for the free member plan. Be sure to complete as many of the fields as possible, including conditions treated, treatment types, languages, etc. The more information included in your listing, the more likely you are to be found by Albertans needing your services.
  2. NOTE: Please make sure you’ve added your location on the map. If you don’t want to list your physical address, you can list your postal code and primary city (or just the city).
  3. Clinic Listings: While completing your Physiotherapist profile, you’ll have the option to link your profile to the clinics where you work. Our database already includes many clinics across Alberta, aiming for comprehensive coverage. If you’re part of multiple clinics, you can link each one to your profile for broader visibility.
    • Missing Clinic? If your clinic isn’t listed, encourage the clinic owner , director or manager to create their listing and include critical information like conditions treated, treatment types, business hours and more. If the clinic owner or manager is not an AAP member, they can still list their clinic under a guest account.
  4. Claim an Existing Clinic: If your clinic is pre-listed, take a moment to claim it. Personalize your clinic’s profile with specialties, treatment types, business hours, logos, and photos. A robust profile increases your clinic’s visibility, helping Albertans find the right care quickly and easily. To claim and take ownership of an existing Clinic listing find and open your clinic listing, click on the ‘Claim’ button at the bottom of the listing and follow the prompts.
  5. Complete Your Listing:  Submit the form and and you’ll be taken to checkout. There is no cost for creating your physiotherapy or clinic listing. Complete checkout for free and publish your listing.

Please Note: The Find a Physio Directory is launching soon! Although the search function is currently under refinement, completing this step will ensure you’re visible in our database as soon as it goes live.

Explore and Engage

Explore and engage with all the resources at your fingertips. Simply navigate between the member-exclusive pages using the menu, and remember, you can always return to the Member Dashboard by clicking ‘Member Portal’ in the header or ‘Member Dashboard’ in the website footer.

Be sure to check out:
  • Job Board: Looking for new opportunities or hiring? Post and explore job listings tailored to physiotherapy professionals.
  • Marketplace: Dive into our vibrant marketplace where you can buy, sell, or rent items relevant to our field.
  • Professional Development: Share and discover professional development opportunities, including workshops, webinars, and courses.
  • Member Discounts: Take advantage of exclusive discounts available only to AAP members.
  • Community Forum: Connect, discuss, and share insights with your peers in the AAP community forum. It’s a great place to network and stay informed about industry trends.

Keep an eye out for updates and new features that will enrich your professional life. We’re constantly working to bring you the best in physiotherapy resources, advocacy, and community connections.

Thank you for joining us on this journey. Together, we’re shaping the future of physiotherapy in Alberta. Let’s get started!

How to Use the Forum

Welcome to our Forum! This space is designed for you to engage, share, and connect with fellow physiotherapists. Here’s how you can get started with creating new topics and responding to existing ones.

Navigating the forum
  • Upon logging in, you’ll see various forums (categories) listed. These represent different areas of discussion.
  • Use the search function to find specific topics or information.
Creating a New Topic
  • Select a Forum: Click on the forum that best matches the topic you want to discuss.
  • Create a New Topic: Within the chosen forum, scroll down to the New Topic fields.
  • Enter a Title: Craft a specific and clear title for your topic.
  • Write Your Post: Share your question, insight, or information. Aim for clarity and brevity.
  • Submit Your Topic: Once you’ve composed your post, click “Submit” to publish it.
Replying to a Topic or Thread
  • Select a Topic: Navigate to the topic you wish to respond to.
  • Write Your Response: Directly compose your reply at the end of the thread.
  • Submit Your Reply: After writing your response, click “Submit” to add it to the discussion.
General Tips
  • Stay Relevant: Ensure your posts and replies are pertinent to the topic and forum category.
  • Professional Respect: Maintain a professional and respectful tone in all interactions.
  • Clear Communication: Use appropriate language for a professional physiotherapist audience.
  • Search Before Posting: Check if your topic or question has already been addressed to avoid duplication.
  • Subscribe for Notifications: You can follow certain topics to receive updates on new posts or replies.
  • Privacy and Confidentiality: Respect the privacy of your fellow physiotherapists. Information shared here is confidential and should not be disseminated outside this forum.
Explore, participate, and connect! Your active involvement enriches our community and makes this forum a valuable resource for all.